Disney

For more then eight decades, the name Walt Disney has been preeminent in the field of family entertainment. Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. The consumer Products segment now extends the Disney brand to merchandise ranging from apparel, toys, home décor, and books to interactive games, foods and beverages, electronics and fine art. The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.